CSR Racing (2015 Re-score) - Advertisement

By Boss Alien

My Roles:

Music Composition

Sound Design

Final Mix

Production Company: Boss Alien

 

This composition formed the basis of my undergraduate research in to the effect of music in advertising. Composing a greatly varied score to the original, the two versions of the advert were compared by participants, to determine how each soundtrack affected the perception of the advert and product in different ways.

 

You can watch the original version here.